Sponsors are the New Mentors - and They Really Need You

September 9, 2013 | Fast Company
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Protégés attract sponsors by delivering in exceptional ways and secure sponsorship by remaining utterly devoted, even as they distinguish themselves as stars in their own right. In return, sponsors invest in their protégés, not because they’re impelled to pay it forward but because they recognize the incredible benefit to their own careers of building a loyal cadre of outstanding performers who can extend their reach, build their legacy, and burnish their reputation. Over time, both parties win. Indeed, the win-win aspect of sponsorship is what accounts for its extraordinary leverage and durability.