As more organizations recognize the power of an engaged workforce to reduce turnover, increase productivity, and maximize financial returns, the million dollar question remains how do we do it? In this HCI Keynote video, Scott Welch, Global Corporate Relations Manager at Columbia Sportswear Company, shares how to design corporate social responsibility programs that create meaningful experiences for employees and support engagement.
- Align corporate philanthropy with the values of your company, employees and customers.
- Create volunteering opportunities that leverage employee expertise.
- Take a “glocal” approach to social responsibility.
- Measure the impact of corporate philanthropy programs on employee engagement.