The CIPD’s purpose is to champion better work and working lives by improving practices in people and organisation development, for the benefit of individuals, businesses, economies and society. Our research work plays a critical role – providing the content and credibility for us to drive practice, raise standards and offer advice, guidance and practical support to the profession. Our research also informs our advocacy and engagement with policy-makers and other opinion-formers on behalf of the profession we represent.
The past four years saw an explosion in popularity for gamification. A quick search on Google Trends shows a significant uptrend that is forecast to continue its upward trajectory for the foreseeable future. Top firms are utilizing gamification, the use of game playing, thinking and mechanics to engage users and assess capabilities, to improve business results.
In today’s crowded marketplace, strategic job descriptions are the teasers attracting candidates to jobs. If your jobs aren’t flying off the shelves, you need to make some changes.
A firm’s employment brand is telling a story about the company before a candidate’s first mouse click or more frequently their first tap on a smartphone screen. How can the firm build a top tier employment brand?