The best companies achieve employee engagement results by "targeting engagement groups" and providing targeted solutions. Failure is almost inevitable when companies try the "program approach" to engagement or have a "HR" driven employee engagement strategy. Successful companies have a TARGETED APPROACH to make a real impact on specific employee talent segments (Top Talent, New Talent, Somewhat Engaged Talent, Critical Skill Talent, etc.), AND they implement Targeted Solutions (Organization solutions, Team solutions, Manager solutions, and Employee solutions). This TARGETED APPROACH makes sure results happen and ensures the capabilities get built into the organization at all levels to sustain the results which are achieved.