Technology Isn’t Everything – The Case for Investing in Your Employees

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Author: Lior Arussy | Published: April 24, 2014

The customer experience is a combination of tools and attitudes. Companies are very fond of investing in tools that improve response rates, availability of products, customer profiles, and different channels with which to connect. Yet very few take the time to invest in attitudes. Without authentic employees ready and willing to engage, no technology tool will be enough to delight customers.