A great campaign can be defined as: tell a compelling story, include a call-to-action, and use the right technology to deliver the message and enfold the activists. And when it comes to telling a story, some campaigns just get it right. Think Obama, Apple, Army. How does this apply to your talent acquisition process? Any pre-planned recruiting activity is a hiring campaign.
What role should technology play in job candidate attraction? It is the backbone - the facet that can make your campaign come alive or fade into the background. It can be applied holistically or incrementally, but without the right recruiting technology, will any candidate hear your story?