Dan Pink, Journalist, Lecturer and Author of “Drive: The Surprising Truth About What Motivates Us,” and “To Sell Is Human: The Surprising Truth about Moving Others,” provides applicable tips and tools for the new way of work. Pink explains that there is a fundamental change in the act of buying and selling- a change in what people are actually buying- a change in when this selling takes place- and the terms of the transactions, and a change in approach is required.
Dan Pink states that this new way of selling requires a new set of ABCs to replace the “Always Be Closing” ABCs of the past. The new ABCs of selling are the following:
Watch as Dan Pink elaborates on the provocative ways we need to be selling, and always moving others.