Educate the acquisition team about your audience. What are their preferences and motivations?
Utilize marketing tactics to reach the talent you want. Are your recruiters storytellers?
Measure success. Are you evaluating your efforts along the way?
Engage in continuous improvement. What challenges are you tackling every day to make yourself a better recruiter?
A recent Human Capital Institute report found that 69% of respondents are having difficulty filling critical positions and only 20% agree that they have a strong talent pipeline for critical roles. Competition is fierce and the power has clearly shifted from employers to the candidate. Today’s job candidates expect to be treated like consumers, and the most successful marketing teams know that consumers are increasingly suspicious of brands. These marketing teams implement strategies to foster trust and loyalty among their target audience.
Just like marketers, recruiters must have the ability to not only attract but engage candidates as well, and they are tasked with fostering that same trust and loyalty among the candidates they hire as well as the ones they don’t. It’s not enough to just leverage the latest tools and implement trend-setting processes in the recruiting department. Recruiters must also live the employer brand every day.
Living the brand encompasses demonstrating the EVP, interacting with candidates via mobile and social media, and collaborating with internal partners.