Translating Strategy into Execution

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October 21, 2016 | Juliana Stancampiano | Oxygen Learning

CEO’s often create elaborate strategies for their company and propose strategy innovative designed to help their company evolve to meet the changing buyer-centric world we sell in. When it comes to communicating that strategy, they might say they want to become “the leaders in convenience,” or “the inspiration within our industry,” or simply more “customer obsessed.” These strategies are audacious and often inspiring and they may even be the reason someone decides to join a company or follow a leader.   Many employees become excited to be a part of something bigger than themselves. CEOs must have faith that their strategy is going to make a real impact, but they must make active steps to turn the promise of the new vision into reality – it just doesn’t happen on its own.