Turn Social Strategy into Tangible Recruiting Metrics

I describe myself as a social recruiting technologist; by that I mean I use analytics, technology, and social platforms to enhance sourcing and recruiting programs. My mission is to use technology to put the human touch into sourcing and recruiting. My work relies heavily on analytics, intelligence and data to inform the strategies that are employed to accomplish this goal. Another way of thinking about this work is that it takes place at the intersection where the science of technology, intelligence and data meets the art of sourcing and recruiting.

The roles that I have held are as a sourcing and recruiting practitioner, program manager, and evangelist/advocate for adding a social dimension to sourcing and recruiting. I have been blessed to be on teams that were at the forefront of resurgence of sourcing as a strategic weapon in recruiting. Those teams piloted groundbreaking sourcing and recruiting programs including the award winning work that used intelligence, data and technology to segment the target talent audiences; the pioneering work in talent pipelines and communities; as well as partnering with strategic vendors to customize a recruitment marketing platform for an enterprise sized organization.

Naturally, my point of view relies heavily on experience in the trenches using the tactics, tools and techniques that lead to success (measured by identifying the best talent and making certain my businesses gets our share of it). My perspective is also informed by an overarching strategic mandate to engage, cultivate, and nurture a long term relationship with the talent audiences that will map to our respective talent needs. As an active participate in the conversation about talent pipelines and community, as well as, an advocacy for data driven decisions, my opinions reflect my experience; my research; and my teaming with a community of recruiting leaders and practitioners adapting to the challenges of recruiting in the 21st century. These new talent hunters have adapted to contemporary challenges with groundbreaking solutions.

Doug Berg is founder and chief innovation officer of Minneapolis-based Jobs2Web Inc. and is an expert in interactive recruiting strategies. Doug has worked with hundreds of companies to leverage the internet for recruiting on the web, and is a pioneer in the interactive recruiting industry. Prior to Jobs2Web, Doug founded techies.com which was a leading technology career site which had nearly 1 million IT professional members nationally, and won PC Weeks #1 career website in 1999. Doug was also founder and CEO of Quantum Consulting & Placement a Minneapolis based IT consulting and placement services company. Doug is frequently quoted in the press on workforce and career related trends including major publications such as the Wall Street Journal, Fast Company, Business 2.0 and is a featured speaker/presenter at HR and technology conferences.