This Executive Insight features Lisa Sherr, Director of Branding, Communications and Metrics at ADP, encouraging the use of social media (twitter specifically) at ADP. Tweeting is promoted at the recruiter level and the corporate level. Recruiters are first trained and then empowered to tweet about ADP news and new jobs. At the corporate level, Sales, Service, Technology, and Careers groups tweet about specific jobs, what each group is working on, and the culture of ADP.
The ADP social media initiatives concentrate on creating a global network. ADP is taking their best practices in social media and bringing it to countries where business are set up to make best use of social media. However, ADP is also addressing job-vent sites (like Glass Door) and encouraging new hires and associates to get on job-vent sites and write their feelings.
ADP is thinking about what is next for social media…They are launching an ADP Pinterest site showcasing the different areas of ADP life. This will provide insight into what it means to work at ADP.