Understanding How Organizations Can Measure Digital Success

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Author: Joe Wozny | Source: Tanveer Naseer | Published: February 25, 2013

Success comes in many forms . . . including digital marketing success. The digital marketing promise has always included the ability to measure the impact of your online marketing dollars. Delivering on this promise has been a challenging activity that many leaders grapple with when measuring digital marketing benchmarks for success.
How can digital marketing deliver on measurement – particularly in an increasingly, socially saturated world? Should and can digital marketing success be gauged on items broader than just analytic measurement?