By now, it has become an undeniable commandment: your brand needs an actively engaged Facebook page. And it is gospel that the more “likes” you have, the closer you become to reaching 1/7th of the earth’s population with your brand message. But two lingering questions often remain
in the minds of most marketing professionals before they begin following the popular dogma:
1. Why are Facebook fans necessary to the success of my brand’s social message?
2. How can I spread the good word and convert more users into fans?