The Value of Facebook Recruiting for Marketing

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Source: Work4 | Published: July 15, 2013

By now, it has become an undeniable commandment: your brand needs an actively engaged Facebook page. And it is gospel that the more “likes” you have, the closer you become to reaching 1/7th of the earth’s population with your brand message. But two lingering questions often remain

in the minds of most marketing professionals before they begin following the popular dogma:


1. Why are Facebook fans necessary to the success of my brand’s social message?

2. How can I spread the good word and convert more users into fans?