RazorFish recently announced the first-ever mobile game recruiting app, CodeUp, to connect with one of the most elusive talent segments today: software engineers. In this HCI keynote video, Lori Hawthorne of Razorfish explains how this leading digital advertizing firm is using gamification to fill mission critical roles with top tier talent. By playing CodeUp, job seekers will be able to compete and “show their stuff” via an interactive trivia challenge. Based on their performance, a select group of participants will be contacted by Razorfish’s recruiters to discuss potential career opportunities.
- Embrace the current mobile gaming culture for faster, better hires.
- Learn how Razorfish will seamlessly assess and connect with top technical candidates through games.
- Discover how to leverage internal functions (e.g., marketing, etc.) to develop innovative approaches to talent acquisition.