Welcome to the People Economy

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Author: AUSTIN ALLISON | Source: Inc. | Published: October 9, 2013

There was a time when corporations held significant sway in their respective industries, and newcomers found it nearly impossible to compete. Corporate strength lay in controlling access to something that consumers wanted, brand awareness to sway consumers into wanting what they controlled access to, and the distribution to move those goods at scale. 
Think about trying to compete with Goodyear forty years ago. It would have been nearly impossible.
The digital age has changed the rules, allowing anybody with an Internet connection, a line of credit and an online store to compete. Success is no longer based on access, distribution or brand, but on creating experiences that people love.