What the Companies Winning at Big Data Do Differently

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Author: Satya Ramaswamy, VP and Global Head of Digital Enterprise group | Source: Harvard Business Review | Published: August 5, 2013

Few industries illustrate the Big Data wars better than the media business. In TV programming, combatants like Netflix and Amazon challenge decades-old premium channels and other producers to gain watchers with original programming. Using their treasure troves of information on online customer viewing habits, they're designing new TV series that their data tells them will win.