What’s at the heart of the success of every organization? People. A company may be defined by its great products, but where do the ideas for those come from? People. It may be known for delivering a fantastic customer experience – through people who understand the customer promise and go out of their way to make it happen. It might be a superefficient organization, a really slick operation. Who designed the processes? With a desire to create perfect working order? People.
Today’s most powerful employer brands have an edge when it comes to attracting strong talent and creating highly engaged teams. They have a great story. They have strong advocacy. They have fierce loyalty. So why do so few companies take the time to invest building a strong employer brand? Because it requires commitment, resource and behavioral change across the whole organization.
Raised during a backdrop of economic volatility, financial crisis and debt, millennials don’t want to fall foul of the same crippling conditions their parents did. They see it as their responsibility to fix the world their predecessors ...Read more