Accumulating research shows that leaders play a critical role in shaping and maintaining an ethical organization. However, to develop, articulate, and enforce ethical standards, leaders must actively assess the current state of the ethical climate. It takes more than printing, posting and praying that an Ethical Code of Conduct will guide talent to build your brand as an ethical company. How can leaders assess the ethical tone of their workplace and build a robust ethical infrastruture? What are the valued norms of behavior? Are people rewarded for being ambassadors of the corporation's reputation? What pressures and systemic problems exist that could encourage good people to make bad decisions? This webcast explores effective practices in organizations whose leaders know ethics is a vital business sign; you'll leave with insights about ethical-setting and reinforcing vital leadership actions.