Why Big Data Is Not Truth

August 19, 2013 | QUENTIN HARDY | New York Times
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The word “data” connotes fixed numbers inside hard grids of information, and as a result, it is easily mistaken for fact. But including bad product introductions and wars, we have many examples of bad data causing big mistakes.
Big Data raises bigger issues. The term suggests assembling many facts to create greater, previously unseen truths. It suggests the certainty of math.