WHY DATA ARTISANS ARE THE NEW DATA SCIENTISTS

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Author: Alejandra Saragoza | Source: Fast Company | Published: October 21, 2013

The era of Big Data is upon us.
From retailers to shipping companies to marketing agencies, more businesses are using Big Data to discover patterns and trends. Many companies even have specialized teams of people who work on Big Data projects, solely focusing on analyzing and manipulating the troves of information generated and stored in the Internet age.
But who are these people behind the Big Data platforms? Typically, Big Data is associated with data scientists, the “geeks” who boast the statistical, mathematical, and database knowledge required for working with large unstructured datasets. While they are often seen as the faces behind Big Data, data scientists are not the only ones who work with data on a daily basis. In fact, there is a new type of employee emerging: the data artisan.