Why Should Companies Invest in Their Employment Brand?

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Published: February 16, 2015

Employment branding is an organizational initiative that supports and enriches the talent acquisition function. Employers create captivating content that provides insight of what it’s like to work at their company, as well as details about specific departments and job positions, in order to build a reputation as an “employer of choice.” Employment branding is distributed in many forms, including text, images and video, and promoted in several ways, including via job boards, career sites and social media.