Webcast:
Marketing sophistication is growing in leaps and bounds with best practices coming from all sides - television, radio and the web fight for our attention. Every day we are bombarded by ideas designed to help us create the most focused, succinct and compelling employee brand, but what really works? What are the attributes-whether they be tangible or conceptual-that employees or candidates want to see?
This webcast will harness the best intelligence and apply it to the evolving business of employment marketing. We'll examine the role of the media, learn how to discern what really matters to a brand, and discuss the real meaning of creating a unique value proposition.
Webcast on Demand
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Presenters
Based in New York City, Rob oversees JWT's regional offices in Atlanta, Chicago and Toronto, as well as the agency's Atlanta/San Francisco-based practice in communications, entertainment and technology.A member of the JWT global board, he also serves as CEO of JWT Specialized Communications, with responsibility for JWT's recruitment marketing and employee communications agency (JWT INSIDE), a boomer marketing agency (JWT BOOM) and an enrollment-marketing specialty agency (JWT Education). JWT Specialized Communications operates in over 20 markets, with clients in Europe, Asia and North America.After joining JWT in April 2005 as Chief Talent Officer, Rob was named to the additional posts of Region President in September 2005 and CEO of the specialized agencies in January 2007.Over his 20-plus-year career at creatively charged agencies including DDB, Ally & Gargano and Ammirati & Puris, Rob has worked around the world for multinational clients such as Hershey, Federal Express, Motorola, UPS, Procter & Gamble, GM, Verizon, Quaker Oats and LEGO.Before joining JWT, Rob was involved in a TV startup, The Luxury Television Network, built on the promise of a convergence in entertainment and marketing. From 1999-2003, Rob served as president of Lowe, New York, steering the agency through a tumultuous merger.Married with two boys, Rob is also a soccer coach and a committed adviser to Columbia Presbyterian's pediatric oncology department.