Marketing sophistication is growing in leaps and bounds with best practices coming from all sides - television, radio and the web fight for our attention. Every day we are bombarded by ideas designed to help us create the most focused, succinct and compelling employee brand, but what really works? What are the attributes-whether they be tangible or conceptual-that employees or candidates want to see?
This webcast will harness the best intelligence and apply it to the evolving business of employment marketing. We'll examine the role of the media, learn how to discern what really matters to a brand, and discuss the real meaning of creating a unique value proposition.