Today we can customize everything from our jeans to our cell phone ring tones to the content of our online news reports. Yet while firms have successfully used individualized experiences to treat customers as “markets of one,” most still use cookie-cutter people practices to attract, motivate, reward, and train their employees.
In this groundbreaking new book, Workforce of One: Revolutionizing Talent Management Through Customization (Harvard Business Press) Accenture authors Susan M. Cantrell and David Smith argue that in a competitive global marketplace—companies that want to hire and keep the best talent will need to treat individual employees as a “workforce of one.” This means replacing generic practices with strategies tailored to each person’s unique strengths, motivations, interests, learning styles, and career desires. While this may sound daunting, the authors show that the very HR practices that enabled standardization and cost control in talent management are now providing a platform for a new era of technology-enabled customization.
Please join co-author Susan M. Cantrell for this special webcast where she will showcase the key research findings from the book, discuss vivid case studies and explain what a “workforce of one” approach looks in practice -- the benefits, challenges, tools and mindset required to successfully implement it. Susan M. Cantrell is a research fellow at the Accenture Institute for High Performance and the CEO of the Cantrell Group, a research and consulting firm.