Yahoo! and Pepsi: "Fusion Marketing" in Prime Time

Author: Stefani Eads | Source: Businessweek | Published: May 15, 2007

The portal's innovative hybrid online-offline approach to advertising will get a big test on Super Bowl Sunday. Pepsi is asking people to name the product ad they have liked most in recent years. The soft-drink company has invited the public to select their favorite from among five spots that premiered during a Super Bowl over the last 15 years.