How to approach branding at a global organization and strategies for getting employees to live and breathe the brand
What a strong brand looks like during all facets of the hiring process—from application to interview to onboarding
How to ensure your global brand is flexible enough to speak to local markets while remaining strong and consistent
Every marketing professional has known it for years—define your brand, or someone will define it for you. As the concept of brand identity moves outside the realm of marketing and into the talent acquisition and recruiting sphere, that concept becomes more important than ever. Define your employer brand, or your candidates (both the ones you hire and the ones you don’t) will define it for you.
Organizations must define their employer brands on both a global and a local scale, and ensure that brand is aligned with the company’s goals and in tune with the brand that the marketing team is working to define.
Jackson David is an expert in the fields of talent acquisition and employer branding and has built his career with leading roles at globally recognized brands such as Forever21 and BCBGMAXAZRIA. Join this webcast to hear him discuss creating a global employment brand and what it can do for your organization.