I read job ads in my spare time. People send me especially ridiculous ones just to make me laugh. The other day I read one that began promisingly enough with, "If you're ready to work hard on a top-drawer team of hard-chargers, keep reading" and then went on to list twenty-two tedious, "Essential Job Qualifications" that could only serve to eliminate any actual top-drawer candidates who bothered to apply. After the hard-charger opening, that job ad fell right back into the usual territory ("are you good enough for us?") without bothering to give the reader any good reason to consider the available job worth his or her time or interest.