Webcast:
Here's some knowledge for your day: according to YouTube, ten hours of video is uploaded to their site every minute. Their user base is broad- spanning ages 18-55, evenly distributed between the sexes, is located in 19 countries, and speaks over 13 different languages. Oh, and did we mention it is free?
Why should this matter to talent acquisition professionals? Check your recruiting budget. Is there room on the balance sheet for free? Now go look at the latest report from your career site. How many unique visitors did you have today? YouTube and other video sharing websites offer a terrific package for hiring organizations- a worldwide recognized delivery vehicle and a cost everyone can approve. What's the trick to getting noticed? Make your video funny, controversial or innovative- maybe even all of the above. We'll hear about a company that did just that in this webcast.
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Presenters
As director of e-Strategy, Tunheim Partners' Internet marketing practice, David Erickson specializes in strategic online communication. David has been marketing online since 1995, first as a freelancer, and then in 1997 as the founder and president of e-Strategy. For the next 10 years, David had a close partnership with New School Communications, during which time he conceived and executed countless strategic Internet marketing plans on behalf of his and New School's public relations and public affairs clients. David joined Tunheim Partners as part of the New School Communications acquisition. Erickson is a student of how people use technology to communicate, and that fascination informs his work. He is a "first adopter" of the latest technologies because he wants to understand how they can be used as marketing tools.David's work has included: executing a national online media relations campaign for a presidential e-debate for the 2000 election, using e-mail marketing as an expert positioning tool, optimizing electronic press kits and press releases for the retail and fashion industries, conducting search engine marketing for numerous clients, designing and carrying out a sports marketing viral video campaign, and implementing social media optimization and marketing campaigns.David's training in the visual and language arts and his experience in retail, advertising, market research and public relations all contribute to his expertise in Internet marketing. He taught himself the technologies needed to implement online communication strategies, so he understands how Web technologies work as communications vehicles. David also has personal experience with delivering effective messages: he has written advertising copy and articles for publications, produced Web publications of his own, appeared as a pundit and commentator for media outlets, and co-hosted his own radio show. David blogs about Internet marketing at www.e-strategyblog.com.