Using Analytics to Own Your Recruiting Story and Connect with More Candidates in the Digital Age


Today’s talent teams must be more metrics-driven and tech savvy than ever to meet hiring demands in a super competitive labor market. But it can be a challenge to link the many disparate sources of HR data into a telling story, and it’s easy to get lost in the digital data abyss. This session will take you through the journey of SBA Communications, a fast-growing wireless infrastructure company. learn how it used data to identify areas for improvement and to guide monumental changes including text recruiting. Sean Rego is a self-proclaimed “data-analytics addict” when it comes to recruitment marketing. He has presented at a number of HR industry conferences on recruiting analytics, social sourcing and recruitment marketing.
You will learn:

  • Demystifying data to improve processes and drive effective social, digital and SEO, SEM and texting strategies
  • Using data-driven approach to reference feedback to drive better quality of hire
  • Adopting new technologies to find and reach more candidates


Sean Rego

Director, Talent Acquisition & Development, SBA Communications