Denise Lee Yohn

Brand-building Expert and Author of “What Great Brands Do”

Blending a fresh perspective, twenty-five years of experience, and a talent for inspiring audiences, Denise Lee Yohn is a leading authority on building and positioning exceptional brands.  Denise initially cultivated her brand-building approaches through several high-level positions in advertising and client-side marketing.
She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first-ever brand office, where she was the vice president/general manager of brand and strategy and garnered major corporate awards.