Lior Arussy

President and Founder

One of the world’s authorities on customer experience, customer-centric transformation and strategy execution - Lior Arussy delivers results. His strategic framework converts organizations from product to customer centricity. Arussy is the founder of Strativity Group, a global customer experience research and consulting firm which helps clients create delightful customer experiences and execute profitable customer strategies. Arussy grew the company from his garage to a multi-national professional firm with offices in the US, Australia, Canada, England, Germany, Latin America, Norway, Spain and Turkey. Among his clients are FedEx, Mercedes-Benz, The New York Times, Royal Caribbean Cruise Lines, Royal Mail, Sage, and Honeywell. His work has impacted 200 million customers and 350,000 employees in 21 countries. Arussy is the author of 5 books on customer experience, employee engagement and experience innovation.