Lori is responsible for leading SmashFly’s global marketing and bringing best-practice marketing principles to the recruiting process. With 20 years in high-tech marketing, communications and strategy, she brings deep experience in creating demand for new product categories and growing startups into category leaders. Previously, Lori was Red Bend Software’s EVP of Marketing where she helped grow the company into the leader in mobile software management. Prior to Red Bend, which was acquired by Harman International, Lori ran marketing for General Dynamics’ $3 billion IT services division and served in various senior marketing roles at venture-backed startups including ByteLight, which was acquired by Acuity, and Indus River Networks, which was acquired by Enterasys Networks.
Content Featuring Lori Sylvia
Discover key performance indicators for talent acquisition and recruitment marketing, while learning more about the metrics that truly determine your team's success.