Dr. Melissa Feigelson established the Workforce Analytics function at BASF, which has since expanded to include a center of excellence that is responsible for key workforce insights supporting strategic business initiatives at the organization. Melissa has a PhD in Industrial Organization Psychology and leads this team in a cross-disciplinary review across HR functions. She sets the strategy for analytics, and drives the design and development of tools that enable HR professionals to transform big picture data into meaningful metrics. Her work has included reviews of data and analytics across the talent lifecycle and includes the development of the strategic workforce planning discipline at BASF. Over her eight years at BASF, Melissa has been called out on several occasions for her work in building HR and business leader capability in the area of workforce analytics with a number of company-sponsored awards for her work, as well as the design and delivery of the diversity dashboard that won the Innovation Award from Diversity Inc. Melissa's unique capabilities and insights in part stem from her own 10+ years of experience prior to this current role across several areas of HR, including talent acquisition, learning and development, total rewards, employee engagement and organization development. Through her work, Melissa's core goal is to give leaders greater insight into organizational trends and empower evidence-based decision making. She has spoken at national conferences, including SIOP, TMA, IHRIM, and HR Tech. Melissa has a PhD in I/O psychology from the State University of New York at Albany and a Bachelor's degree from Binghamton University.