Get Your Gamification On: How to Use Game-Based Thinking to Drive Engagement and Performance


Gamification is the process of using game-thinking and game-mechanics to solve problems and engage users in a variety of non-game environments.  Adopted from social games, gamification techniques can include the addition of real-time feedback, goals, recognition and rewards.  In combination, these techniques enable the Enterprise to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees and partners.
According to Gartner, Gamification will be used by 70% of the Global 2000 by 2015, with over $1.6B spent on related products, services and technologies.  How can you get into the game?  Join us for this fun, thought-provoking session and see how gamification works in companies like SAP, LiveOps and Ford, and the dramatic difference it makes in driving engagement and improving employee performance.  You will learn the fundamentals of enterprise gamification – what it is, what it isn’t, as well as the motivational mechanics and other elements that keep the workforce loving the autonomy, mastery relatedness and purpose that gamification brings.
You will learn:

  • Gamification best practices including the "Formula for Sustained Engagement"
  • Specific techniques you can apply to help onboard employees 
  • How to Increase adoption
  • How to Promote retention
  • How you can harness & direct social activity


Molly Kittle

Vice President, Digital Strategy at Bunchball