Go TripAdvisor: Our Employer Brand Journey


Hear how the TripAdvisor Talent Acquisition team is rebranding and revitalizing their employer brand. Learn about the business challenges, the strategies developed to solve them and the step-by-step process they're rolling out to make it all happen. Take away lots of ideas that could work for your organization as well!
In this keynote, you will learn:

  • How TripAdvisor reinvented their hiring culture.
  • How they aligned the employer brand to the business strategy.
  • What are the key elements of their employer brand roadmap.
  • Tactics that grew their social media community and influence.


Lori Russo

Head of Global Talent Acquisition, TripAdvisor