The public sector is in dire need of a talent refresh as many organizations are facing an exodus of their seasoned and valuable employees. Government agencies are not grappling with the question of who should fill these resulting talent gaps - they realize that the future lies in the next generation of bright and motivated young workers. The critical challenge lies in the task of attracting the younger workforce into the exciting realm of government jobs. The public sector is not only the number one employer in the country but is also arguably the most cutting-edge, and multi-faceted institution. For the next generation of workers, government jobs can promise perks such as dealing with virtually every segment of the economy. Obama has tasked OPM with making gov jobs cool again and in this session Angela Bailey will detail how organizations can use branding and out-of-the-box methods to make their jobs attractive and cool.