Golden Living, a family of healthcare companies, prides itself on redefining health care delivery. Through a comprehensive approach that puts the individual first, Golden Living delivers award-winning care across its residential, hospice and rehabilitation services. Golden Living’s stellar performance depends on employees committed to high quality patient care. Finding the right employees in rural or remote service locations hasn’t always been easy, but with a new recruiting strategy, Golden Living has been able to staff facilities across the country with expert and dedicated staff.
In this session, we’ll take a closer look at how today’s acquisition executives use comprehensive demographic information to help acquire and place strategic talent. Armed with information about its employees buying patterns, restaurants of choice, what they prefer to see in advertisements (be it photography or graphics in various geographies), the talent acquisition team has been able to develop communications that resonate with job candidates. They’ve also used this data and insight to identify best-fit candidates and match them to the locations where they will most likely thrive. The results speak for themselves. At the end of 2014, Golden Living’s 61 LivingCenters earned 5 stars from the Centers for Medicare & Medicaid Services Five-Star Quality Rating System, placing them in the top 10% of nursing home facilities in the United States.
You will learn:
- How to leverage data and insights about your current employees preferences to better recruit new employees
- How to use demographic data to identify employees likely to thrive in particular locations
- Creative ways to fill positions in remote geographies with people who you are confident will excel