Predictive Analytics for Non-Data Scientists: Identifying Drivers of Sales Force Performance


Learn about how AstraZeneca piloted a predictive analytics project to identify which recruitment sources drive better performance and retention outcomes for US sales employees. The case study will explain how AstraZeneca’s workforce analytics team 1) engaged HR and business stakeholders to gain buy-in for the project, 2) used basic statistical tests (correlation, regression, test of differences) to identify relationships between the hiring source and performance outcomes and 3) developed key insights that influenced the hiring process.


Adrienne Lo

HR Strategy, Planning & Analytics, formerly of AstraZeneca