Digital Content Marketing

Position your organization as a problem-solver, even before the first sales interaction.

Partner with HCI to create and share compelling, thought-provoking content with an audience of eager HR professionals.

Grow demand, generate leads, and build brand equity by demonstrating your subject matter expertise, aligning your content with key areas of practice within the talent management lifecycle, and reaching learners through multiple channels.

Online Content Partnership

HCI’s Online Content Partnership (OCP) program is your solution to building a comprehensive, multi-channel content marketing campaign. Align your content with the practice area of your choice, optimize engagement with branding and content syndication, and generate leads in real time.

Our Signature OCP program is a 12-month commitment and features guaranteed exposure to 3,000 unique contacts over the course of the contract period. Short-term engagements are also available.

The HCI audience is comprised of over 175,000 active users.

OCP Benefits

  • Live & On-Demand Webcasts
  • Guest appearances on Nine-to-Thrive HR, the HCI podcast
  • Access to leads generated by HCI Talent Pulse reports
  • Site-wide branding for your organization
  • Content syndication — host your articles, e-books, and infographics on HCI.org
  • Email and social promotion of webcasts, podcasts, blogs, and other content
Download OCP Brochure
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9 in 10 business decision makers find thought leadership important, and 88% say strong thought leadership increases respect and admiration for an organization.

- Edelman & LinkedIn, 2017

Individual Content Options

Scale your partnership with HCI to meet your organization’s unique needs. We’ll work with you to determine the right mix of targeted email outreach and content marketing initiatives to complement your organization’s overall marketing strategy.

Get Started

Contact us at 866-538-1909 or support@hci.org