This Week in Branding and Social Media
The Global Association for Strategic Talent Management
Branding and Social Media
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Know What You’re Recruiting For
Article:
More From HCI
Reverse, Reverse! Candidate Experience from the Customer Side
Article:There are opposing viewpoints on whether or not consumer brand and employer brand are interchangeable. Some say they’re absolutely the same thing, completely intertwined. Others believe that, while the concepts are similar, they’re about different audiences and different goals (product sales vs. culture sales) and should, therefore, be approached differently. But no matter your opinion, there’s one thing that’s certain: candidate experience can directly impact both.
The Aspect of Mobile You May Be Forgetting
Article:We all know that technology has its pros and its cons. And while new tools and platforms have changed the way candidates search for jobs and employers search for candidates, many are still in their early stages and must be used with caution and only after thorough research. Take mobile, for example. Much like your application process, you should walk through your own mobile careers site on several devices to test the functionality and usability. It wouldn’t hurt to test out other companies’ mobile sites, as well, to see where yours reigns supreme and where you could use some work to really optimize the mobile recruiting process.
Use Instagram to Enhance Social Media Recruitment
Article:If a picture is worth a thousand words, imagine the worth of a thousand pictures. With the explosion of mobile technology, it’s now easier than ever to tell your company story with photos. And with Instagram, you can do it in a snap.
Instagram has taken the clear lead among mobile photo sharing apps since its launch last October. With over 40 million registered users and more than 1 billion photos shared, the potential for engagement is huge.
You’ll Want to Wash Someone’s Mouth Out With Soap After Watching This Recruiting Video
Article:You probably already noticed recruiting videos are getting progressively less ordinary all the time. More proof of that comes in this video by flash-gaming company Kixeye that’s starting to fly quickly around Facebook and LinkedIn.
I’ll warn you ahead of time that it’s more NC-17 than G.
War for Talent or a Wimpy Game of Tag?
Article:The term “War for Talent” was always a pretty dumb term. Sure, companies need talent, and those with really talented players, a solid culture and a good product will usually kick the butts of companies who do not have those things.
But a War? Really? First off, companies don’t go to war. Soldiers do. Keep focused, folks.