Branding and Social Media

An HCI Topic

As recruiting practices become more digital, you need to use marketing techniques and social media to source hires and build your employer brand. You can create a content strategy to share messages about your work environment and employee culture. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Featured in Branding and Social Media:

Article

The Cost of a Bad Reputation

Article | Published: 15 hours ago
Companies with bad reputations face increased recruiting costs due to the greater difficulty to source, offer and onboard new hires. This is& ... Read more
Webcast

Why Only One Passive Candidate Strategy Is Not Enough

Webcast | Presented By: Sara Stowe | Webcast Aired: February 25, 2015
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The notion of the “talent shortage” isn’t new anymore. The pool for available talent has become shallow because of increased demand for certain skills and experience, coupled with a large portion of our workforce retiring or ... Read more
Podcast

HCIPodcast: Storytelling and the Employer Brand

Podcast | Published: February 25, 2015
Founder and Principal of HumanNature@Work, David Lee, joins HCI for a conversation on the role storytelling can play in the employer brand. Lee begins with an explanation of how firms can get started developing or taking ownership of their ... Read more
Article

What Makes Up a Strong Employment Brand?

Article | Published: February 25, 2015
Access to a constant flow of information has changed the way candidates research their next employer. Even if they’re not actively looking to make a career move, they’re likely privy to opportunities in ... Read more