Branding and Social Media

An HCI Topic

As recruiting practices become more digital, you need to use marketing techniques and social media to source hires and build your employer brand. You can create a content strategy to share messages about your work environment and employee culture. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

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Featured in Branding and Social Media:


The Business Case for Employer Branding

Can investing in an employer brand pay off in higher awareness among job seekers, better quality candidates and lower recruiting costs? We believe so! In fact, chances are if you aren't investing in your corporate reputation—no matter ... Read more

How to Win Your Argument with Legal about Video Interviewing and Discrimination Risk

Blog | Author: Michele Ellner | Source: HCI | Published: September 30, 2015

So you’ve done your homework and developed a solid business case for your company’s acquisition of a video interviewing solution.  As a TA professional, you realize video interviewing has become quite a mainstream best practice employed by nearly 80% of enterprise-level businesses1. Still, you face some hurdles with your legal department. Here’s how to win that argument and be seen as the forward-thinking leader who’s transforming hiring in your organization.

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5 Key Strategies for Successful Mobile Engagement

Article | Published: September 28, 2015
Today, organizations interact with their customers through many digital and nondigital channels. The empowered consumer expects a seamless brand experience on those channels and hopes for every interaction to be relevant and personalized to their ... Read more

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