As recruiting practices become more digital, you need to use marketing techniques and social media to source hires and build your employer brand. You can create a content strategy to share messages about your work environment and employee culture. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.
Social networks continue to integrate themselves into our daily lives in new ways and with an increasing pace. Sometimes this integration is welcomed with open arms, and sometimes its reception is a bit less friendly. Such is the case with Google’s recent change to its YouTube anonymity policy. As of November 6, 2013, YouTube members can only comment on videos with a Google Plus account. Frustrated members have created a petition at change.org to voice their dissent. With over 150,000 signatures, YouTube members have expressed their desire for privacy first. Will Google’s forced integration of YouTube and Google Plus boost g+ membership or push YouTube users away into new and different platforms?Read more