As recruiting practices become more digital, you need to use marketing techniques and social media to source hires and build your employer brand. You can create a content strategy to share messages about your work environment and employee culture. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.
Have you ever done an Internet search on “how to write an amazing resume” or seen a post on how to “get your resume noticed”? Pretty much every job site, job board, or job blog has at least one (usually multiple) post on ways to make a resume stand out in the crowd. Which makes sense, a good resume is key to getting the interview. What about the other side of the coin; what are employers doing to stand out in the crowd?Read more
The recruiting industry has changed drastically in recent years. Many recruiters feel the biggest impact of this evolution is a talent shortage—but the issue isn’t really about finding people, it’s about finding people with skills. The truth is that most of the skills that are in demand are scarce and often short-lived, which makes it all the more necessary to understand which skills you need and which people have them. But unlike the process of recruiting for specific job openings, sourcing by skillset demands proper timing, preparation, and—most importantly—endurance. It’s about creating a talent pool that you cultivate and nurture before you even need to hire.
The question is: How do you get that pool full of talent—and then keep it that way?