Branding and Social Media

An HCI Topic

As recruiting practices become more digital, you need to use marketing techniques and social media to source hires and build your employer brand. You can create a content strategy to share messages about your work environment and employee culture. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Featured in Branding and Social Media:

White Paper

Healthcare Recruiting with Social Media

White Paper | Source: Work4 | Published: September 26, 2014
We know healthcare recruiters have challenges with recruiting today. As the Baby Boomers age and the affordable Care Act gives more people access to healthcare, the shortage of qualified healthcare professionals has become a big ... Read more
Millennial Honesty

Engaging Millennial Recruits Starts with Honesty

Blog | Author: Daniel Fogel | Source: HCI | Published: September 23, 2014

For the better part of the 2000’s, I worked as a district manager for one of the most popular retail brands in the market.  I spent the decade learning and honing Millennial engagement strategies before I was really even aware that term existed.  I was expected to hire current college students and recent graduates on a weekly basis, some for part time work and some for management roles.  

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Get a Yes

4 Questions to Uncover Why You Aren’t Hearing “Yes”

Blog | Author: Michele Ellner | Source: HCI | Published: September 16, 2014

People decline job offers for numerous reasons. Many are beyond an organization’s control, but your hiring process isn’t one of them. If you’ve been rejected by candidates who could have made a positive impact on your organization, it’s time to look inward and examine your hiring process. You may need to make changes to this all-important talent acquisition workflow. We conducted an independent survey of 200 individuals who turned down a job offer in the last six months. About one-third agreed or strongly agreed that the reason they declined the job offer was primarily due to their experience during the hiring process. So even if you have focused on creating a superior hiring experience, it’s always a good idea to re-evaluate periodically with these types of questions:

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Case Study

Cigna Hires Clinical Talent with Work4

Case Study | Published: September 12, 2014
Cigna is a healthcare company committed to providing exceptional benefits, expertise and service to its 65 million customers. Known for its dedicated staff, the company strives to find the best possible hires. In early 2012, Cigna ... Read more
Podcast

HCIPodcast: The HR/Marketing Overlap

Podcast | Published: September 10, 2014
Matt Charney, Managing Editor at Recruiting Daily, joins HCI for a discussion on the relationship and interplay between marketing and HR and how to leverage that relationship.  Charney begins by explaining why the overlap exists and how the ... Read more