As recruiting practices become more digital, you need to use marketing techniques and social media to source hires and build your employer brand. You can create a content strategy to share messages about your work environment and employee culture. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.
The last thing you want to do is alienate prospective talent. You’re trying to bring quality candidates on board, so you should be doing everything in your power to court them effectively.
But are you?