This Week in Branding and Social Media
The Global Association for Strategic Talent Management
Branding and Social Media
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What Is a Talent Community in 2013?
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Use Instagram to Enhance Social Media Recruitment
Article:If a picture is worth a thousand words, imagine the worth of a thousand pictures. With the explosion of mobile technology, it’s now easier than ever to tell your company story with photos. And with Instagram, you can do it in a snap.
Instagram has taken the clear lead among mobile photo sharing apps since its launch last October. With over 40 million registered users and more than 1 billion photos shared, the potential for engagement is huge.
You’ll Want to Wash Someone’s Mouth Out With Soap After Watching This Recruiting Video
Article:You probably already noticed recruiting videos are getting progressively less ordinary all the time. More proof of that comes in this video by flash-gaming company Kixeye that’s starting to fly quickly around Facebook and LinkedIn.
I’ll warn you ahead of time that it’s more NC-17 than G.
War for Talent or a Wimpy Game of Tag?
Article:The term “War for Talent” was always a pretty dumb term. Sure, companies need talent, and those with really talented players, a solid culture and a good product will usually kick the butts of companies who do not have those things.
But a War? Really? First off, companies don’t go to war. Soldiers do. Keep focused, folks.
Facebook’s Shiny New Job Board!
Article:With the announcement that Facebook is going to offer a job board, we are witnessing the company’s inevitable capitulation to pressure to deliver financial results after a disappointing IPO.Despite a well-deserved reputation for doing things the Zuckerberg way, Facebook is a public company now and must bow to investor pressure in order to justify its (still-high) valuation. Starting a job board is comparatively low-hanging fruit, and we should expect more such offerings in the future as it strives to develop new revenue streams.As job boards go, Facebook’s strength lies in numbers. With hundreds of millions of users, some ads are bound to hit targets. By the way, this is how we know this effort is a cave-in to financial pressure. If it weren’t caving, it would offer something new. Instead, it’s producing a rehash of existing business models.
Importance of Candidate Experience Expressed By Millennials
Article:Just a couple of weeks ago, the National Association of Colleges and Employers (NACE) held their annual conference and expo in Las Vegas. With over two full days of campus and college recruiting sessions, there was much to be learned about attracting and retaining Gen Y talent (as well as tips and tricks to reach candidates of any experience level). Though many believe this topic has been beaten to death, it’s true that entry-level job seekers often use different tools or methods than those with a more substantial resume. And one of the more interesting takeaways came not from an overall session but from a survey response shared by a presenter and researcher on social recruiting, which touched on candidate experience more than anything else.