You know those jobs that take forever to fill because you never get enough qualified applicants? The problem may be easier to solve than you think. Quite often, employers use their internal job titles on external job listings. The problem? Those job titles might be unique to the organization and do not contain any of the search terms a qualified applicant would use when using Google or Bing to conduct a job search. Jamie Womack of Careerbuilder explains how the use of Search Engine Optimization (SEO) techniques can radically reduce your time to hire by providing standarized job titles that ensure your job listings appear at the top of a candidate's search results.
The 2012 Manpower Talent Shortage Survey states that 49% of U.S. employers are experiencing difficulty filling mission-critical positions within their organizations. Why? A lack of available candidates with the right technical expertise and employability skills continues to elude employers. More specifically, the top reason employers say they can’t fill roles is simply an overall lack of applicants; the second is the candidate-based factor that applicants lack the technical competencies, or hard skills, required for the role.
Technical workers--analytical, engineering, mathematical, research and development, scientific, and technology employees--look for different things from their employers. Understanding these differences is essential for attracting and retaining these workers who are highly sought after, but in short supply.