My philosophy on building any type of community and relationships online is simple, “Go where the people are,” which is why I’m an advocate of online social networks like Twitter, Facebook, and LinkedIn to engage a target audience. For the marketing department, recruiter or HR, any interaction online influences your organization’s employment brand with the end goal of developing and establishing a candidate pipeline.
This is Part 2 of a 4 part series on Talent Communities. In Part 1, we discussed that Talent Communities have four basic pillars for success: commitment, strategy, content, and membership… it’s as simple as that. Yet its simplicity is somewhat duplicitous as what comprises each pillar is complex. What’s the saying… the devil’s in the details? When it comes to creating successful online communities; success lies largely in the details.
All the commitment to great strategy & killer content in the world won’t mean anything if there are not enough members to reach ‘critical mass;’ or enough people to start chain reaction discussions & sustain interactions to achieve community purpose. Seems as though the adage “Size matters” holds true even in community building. Community architects and managers look to “The Dunbar Number” as a guideline for group sizes and predictor of relational behavior & group cohesion. Dunbar, anthropologist at University of London, was able to determine the maximum size of a group in which any individual can sustain stable relations with all other individuals in that group by looking at cognitive capacity.
Leading companies believe they excel in recruiting candidates quickly, efficiently and respectfully via their websites. Yet in this year’s CareerXroads’ Mystery Job Seeking survey, fictional job seeker Charles Brown found that reality is far different
Good grief.
The marketing manager applied for jobs at all the companies on Fortune’s 2012 list of the Best 100 Companies to Work For, but found that many of them are missing chances to learn about candidates while putting their own best traits forward as employers.
We manage HR virtually, lead virtually, train and develop virtually – It’s a cyber world that allows multitasking, longer virtual hours and the ability to connect and work from anywhere. So why not attend a conference virtually? This year’s HCI Workforce Planning and Analytics event is streaming every single session live from Atlanta right to attendee’s desktops instantly.