Enhancing your employer brand should be an integral part of your overall talent strategy. Your external employer brand is the impression candidates have of your company as a place to work. It’s no different than a consumer asking themselves “why would I want to buy this drink over another?” To attract and retain the best talent, we have to brand the company itself and market it.
When Michael Lewis wrote “Moneyball” in 2003, he may have regarded it as a book about baseball. But business-minded readers quickly found deeper meaning. Companies ranging from Sony to Morgan Stanley invited Lewis to lecture about Oakland’s knack for producing winning teams on a tiny budget – and how those lessons could be applied to corporate talent hunts, too.