They are the perfect recruiting target because these prospects are currently employed (i.e. passives); they are diverse; it costs almost nothing to get a recruiting message in front of them and best of all; and they already know and like your company and its products. These perfect candidates are your customers.
Facebook billionaire Mark Zuckerberg marries his long-time girlfriend and the Washington Post writes, “Another reason, ladies, to give those college geeks a shot.”
Candidates with dreams of starting their own business can actually make great hires for yours, argues one expert on entrepreneurship-obsessed Gen Y.
When Millennial Branding and analytics company Identified.com combed through millions of Facebook profiles recently to glean insights about how the social network is being used professionally, they discovered something surprising--among young people (so-called Gen Y) the fifth most popular job title was "owner."
When U.S. college students and recent grads go looking for a job, they want quick answers, trustworthy insights, and evidence the employers know how to use the various social media channels to add value to their search.
So says PotentialPark, a Swedish recruitment market research firm. Its annual survey (U.S. results were not posted as of this writing) of 3,552 U.S. college students and recent grads found young job seekers are comfortable with social media and expect that you will be too. While 86 percent of them make use of company career sites, more than half (56 percent) expect to find a company on Facebook, and 69 percent expect you to be on LinkedIn.
This month when an estimated 1.7 million kids graduate from college, job boards, human resource offices and company career sites are going to be hit—hard—as the post collegiate realization of having to earn a paycheck dawns across the country. But according to new research by employer branding firm Universum, the company who’ll be receiving the most resumes this spring will be Google.