The social media darlings – the Millenials a.k.a. Generation Y – are entering the workforce in stride today, and bring with them a very unique set of workplace priorities and goals. These workers value meaning behind their work more than previous generations and also carry specific expectations regarding workplace perks, flexibility, and acknowledgement of a job well done. Understanding the motivations of these employees is imperative to staying competitive and supporting a healthy talent pipeline today. Recognition strategies are a low-risk, high-reward method of ensuring that Gen Y employees are committed to their organizations and work.