Innovation in any industry is crucial. It allows the creators and early adopters to bring something exciting and even transformative into the market before their competitors. Technological innovations like mobile phones have served their initial purpose of connecting billions of human beings and now they are the infrastructure of a whole new virtual marketplace for software and high quality content. We can only wonder what new strange innovations the next few years will bring and how they will further transform our lives. However, the innovators of yesteryear must keep experimenting and creating if they wish to stay competitive tomorrow. Google could not remain only a search engine company and Apple could not remain a humble computer company.