As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.
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Director of Digital Strategy at Marriott International and Fistful of Talent blogger Jessica Lee joins HCI for a discussion on the many roles employer branding can play in talent acquisition. Exploring how candidates form an emotional ...Read more
Backed up by varying degrees of commitment and execution, most organizations still loudly profess that, “People are our most important asset.” And, in a little less ideological plane, most seem content with the assertion that hiring decisions are among the most important decisions that any manager makes in the course of their career.
That leaves us with a burning question: If those two conditions are true, why do we perform so miserably when it comes to sourcing, screening, selecting, and signing talent… the right talent?
Another graduation season is upon us. It is a time for new beginnings and growth, both personal and professional. A time filled with great commencement addresses and a season of job interviews for new graduates and recruitment for many companies connecting with their future talent pool.
In this exclusive HCI podcast, one of three for the 2014 Talent Pulse Talent Acquisition report, we talked to Dustin Carper, Employment Brand Strategist at Groupon.
If you’re like most organizations, your hiring process is constantly evolving. Although it may be far from perfect, you’ve most likely picked up some great employees along the way. And even if it feels like ...Read more
Explore Podcasts, Webcasts and Executive interviews from the Human Capital Institute (HCI) to learn best practices and new ideas from thought leaders on branding and social media. Click on the titles in the infographic to view content.Read more
Social media has become indispensable for business communications, but all too often brands fail to empower one of the strongest social assets: their employees. Considering that businesses with high employee engagement get nearly four times the revenue per share than competitors with less employee engagement, failing to create employee ambassadors is akin to telling top salespeople to stay home.
As part of the innovation lab for the world’s largest staffing and recruiting firm, Sean Paley and his team at Ignite often grapple with the quandary of how enterprise-level organizations can embrace, generate and promote change. Driven by ...Read more
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