Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

2019 Strategic Talent Acquisition Conference

Customer-Centric TA: Deliver Exceptional Service to the Candidate, Hiring Manager and the Business

We learned how the most successful TA leaders use their expertise and powers of influence to make strong talent decisions to attract and keep the right people at the 2019 Strategic Talent Acquisition Conference in Denver on June 10-12, 2019.

Learn More

Learn More about Employment Branding with our Top Resources

Infographicbranding and social media

Gear Up Branding and Social Media Infographic

May 5, 2014

Explore Podcasts, Webcasts and  Executive interviews from the Human Capital Institute (HCI) to learn best practices and new ideas from thought leaders on branding and social media. Click on the titles in the infographic to view content.

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BlogCompetitive Branding

Brand Ambassadors: How to Unleash your Strongest Asset for a Competitive Advantage

April 21, 2014 | Holly Paul, Senior Vice President & Chief Human Resources Officer, Vocus | HCI

Social media has become indispensable for business communications, but all too often brands fail to empower one of the strongest social assets: their employees. Considering that businesses with high employee engagement get nearly four times the revenue per share than competitors with less employee engagement, failing to create employee ambassadors is akin to telling top salespeople to stay home. 

Keynote VideoKeynote VideoRestricted to Corporate Members

Elements of Innovation

April 15, 2014 | Sean Paley

As part of the innovation lab for the world’s largest staffing and recruiting firm, Sean Paley and his team at Ignite often grapple with the quandary of how enterprise-level organizations can embrace, generate and promote change. Driven by ...

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ArticleArticle

10 Free Ways to Boost Your Hiring Success

April 11, 2014

With all the recruiting technology, sourcing alliance partners, employment branding programs, and subscriptions or licenses available to recruiting teams nowadays, you’d think that budgets would be expanding to include many of ...

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PodcastPodcastRestricted to Corporate Members

Mobile Technology for the Employee Lifecycle

April 2, 2014

Blogging4Jobs Founder and Chief Blogger, Jessica Miller-Merrell sits down with HCI for a podcast on the many roles mobile can play engaging talent. Miller-Merrell explains why the time is right for firms to pursue mobile adoption. Jessica shares ...

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Executive InterviewExecutive InterviewRestricted to Corporate Members

Critical Talent Initiatives at Edelman

In this Executive Interview, Claudia Patton, Chief Talent Officer, Edelman Public Relations Worldwide gives an overview of their approach to employer branding and their Global Women’s Executive Network (GWEN) initiative.
 
Key ...

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BlogRecruiting for Twitter

Twitter Recruiting: List Is Still a Four-letter Word

March 18, 2014 | Bryan Chaney | HCI

Lists are powerful tools. We use them to save time, to remind ourselves of what we want to achieve, and to recognize what and whom we value.
 
Honey-Do Lists
Grocery Lists
Twitter Lists
Top ___ Lists
 
Lists can also leave things behind, because they're only as valuable as the goals of the person creating them.

2019 Strategic Talent Acquisition Conference

Customer-Centric TA: Deliver Exceptional Service to the Candidate, Hiring Manager and the Business

We learned how the most successful TA leaders use their expertise and powers of influence to make strong talent decisions to attract and keep the right people at the 2019 Strategic Talent Acquisition Conference in Denver on June 10-12, 2019.

Location & Venue

Sheraton Denver Downtown
1550 Court Place
Denver, CO 80202
888-627-8405

Call 888-627-8405 and reference Human Capital Institute 2019 Strategic Talent Acquisition Conference to take advantage of the $249 room rate. Don’t wait, the offer expires May 20, 2019. Click here to book your room now!

2019 Strategic Talent Acquisition Conference

Today’s talent acquisition needs an end-to-end, customer-centered approach.

We learned how the most successful TA leaders attract and keep the right people at the 2019 Strategic Talent Acquisition Conference in Denver on June 10-12, 2019.

Learn More