Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

Blog5 Better Recruiting Steps

Five Steps to Better Recruiting Outcomes

May 21, 2014 | Bill Catlette | HCI

Backed up by varying degrees of commitment and execution, most organizations still loudly profess that, “People are our most important asset.” And, in a little less ideological plane, most seem content with the assertion that hiring decisions are among the most important decisions that any manager makes in the course of their career.
That leaves us with a burning question: If those two conditions are true, why do we perform so miserably when it comes to sourcing, screening, selecting, and signing talent… the right talent?

Blog...Jesus loves you more...

Here’s to You Mrs. Robinson…

May 20, 2014 | Daniel Fogel | HCI

Another graduation season is upon us.  It is a time for new beginnings and growth, both personal and professional.  A time filled with great commencement addresses and a season of job interviews for new graduates and recruitment for many companies connecting with their future talent pool.


HCIPodcast: Talent Pulse - Employment Branding

May 13, 2014

In this exclusive HCI podcast, one of three for the 2014 Talent Pulse Talent Acquisition report, we talked to Dustin Carper, Employment Brand Strategist at Groupon. 


Infographicbranding and social media

Gear Up Branding and Social Media Infographic

May 5, 2014

Explore Podcasts, Webcasts and  Executive interviews from the Human Capital Institute (HCI) to learn best practices and new ideas from thought leaders on branding and social media. Click on the titles in the infographic to view content.

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BlogCompetitive Branding

Brand Ambassadors: How to Unleash your Strongest Asset for a Competitive Advantage

April 21, 2014 | Holly Paul, Senior Vice President & Chief Human Resources Officer, Vocus | HCI

Social media has become indispensable for business communications, but all too often brands fail to empower one of the strongest social assets: their employees. Considering that businesses with high employee engagement get nearly four times the revenue per share than competitors with less employee engagement, failing to create employee ambassadors is akin to telling top salespeople to stay home. 

Keynote VideoKeynote VideoRestricted to Corporate Members

Elements of Innovation

April 15, 2014 | Sean Paley

As part of the innovation lab for the world’s largest staffing and recruiting firm, Sean Paley and his team at Ignite often grapple with the quandary of how enterprise-level organizations can embrace, generate and promote change. Driven by ...

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Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

New York, NY
Aug 26-27, 2019 | 9:00AM-5:00PM EDT
Atlanta, GA
Sep 3-4, 2019 | 9:00AM-5:00PM EDT
Sep 9-10, 2019 | 9:00AM-5:00PM +08 (Asia/Singapore)
Chicago, IL
Oct 21-22, 2019 | 9:00AM-5:00PM CDT
Los Angeles, CA
Nov 21-22, 2019 | 9:00AM-5:00PM PST

Online Classes

Sep 11-12, 2019 | 8:45AM-5:00PM EDT
Oct 9-10, 2019 | 11:45AM-8:00PM EDT
Nov 7-8, 2019 | 8:45AM-5:00PM EST
Dec 9-10, 2019 | 8:45AM-5:00PM EST
See full course schedule...
Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More