As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.
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Word of mouth has become word of Web. Social networking is here to stay. The reach, benefits, and expectations surrounding social media are endless—matched only by the pitfalls and misconceptions associated with implementing a ...Read more
Remember the cool kids in high school? They were good-looking, funny, athletic, or let’s face it, rich. And most everyone knew who they were and who they hung out with. If you didn’t have the qualifications, it was nearly impossible to change your clique. No matter how much you wanted to, or tried to belong in one of these groups, it became obvious that you were desperately trying to fit in.
A firm’s employment brand is telling a story about the company before a candidate’s first mouse click or more frequently their first tap on a smartphone screen. How can the firm build a top tier employment brand?
Presenter: Christine Mellon, Vice President, HCM Transformation, Oracle
Christine Mellon, Vice President, HCM Transformation at Oracle, asserts it is critical to leverage the appropriate social recruiting tools to create a cohesive ...
Presenter: Denise Novosel, Senior Director, Staffing, Microsoft
Unlike many other social recruiting efforts, this initiative in the Xbox recruiting division was committed to using networks, metrics, competitive and sentiment ...
Presenter: Derina Adamczak, Global Recruitment Marketing and Technology Manager, CH2M Hill
This session provides insight into what CH2M HILL is doing to address the global labor crisis and how they’re using technology from their ...
Presenter: Dave Mendoza, Global Talent Acquisition Strategies and Innovation Consultant, Informatica
The future of talent acquisition presents leaders with an interesting mix of challenges and opportunities. On one hand, an increasingly ...
Social networks continue to integrate themselves into our daily lives in new ways and with an increasing pace. Sometimes this integration is welcomed with open arms, and sometimes its reception is a bit less friendly. Such is the case with Google’s recent change to its YouTube anonymity policy. As of November 6, 2013, YouTube members can only comment on videos with a Google Plus account. Frustrated members have created a petition at change.org to voice their dissent. With over 150,000 signatures, YouTube members have expressed their desire for privacy first. Will Google’s forced integration of YouTube and Google Plus boost g+ membership or push YouTube users away into new and different platforms?
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