Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

BlogBrand Resolution

New Year Employer Brand Resolution

December 17, 2013 | Bryan Chaney | HCI

Remember the cool kids in high school? They were good-looking, funny, athletic, or let’s face it, rich. And most everyone knew who they were and who they hung out with. If you didn’t have the qualifications, it was nearly impossible to change your clique. No matter how much you wanted to, or tried to belong in one of these groups, it became obvious that you were desperately trying to fit in.

Keynote VideoKeynote Video

Strategic Social Media Recruiting

December 16, 2013 | Christine Mellon

Presenter: Christine Mellon, Vice President, HCM Transformation, Oracle
 
Christine Mellon, Vice President, HCM Transformation at Oracle, asserts it is critical to leverage the appropriate social recruiting tools to create a cohesive ...

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#hiring: Using the Social Side of Technology

December 16, 2013 | Denise Novosel

Presenter: Denise Novosel, Senior Director, Staffing, Microsoft
 
Unlike many other social recruiting efforts, this initiative in the Xbox recruiting division was committed to using networks, metrics, competitive and sentiment ...

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BlogProtest Social Media

A Social Media Backlash? Integration versus Privacy

November 18, 2013 | Daniel Fogel | HCI

Social networks continue to integrate themselves into our daily lives in new ways and with an increasing pace.   Sometimes this integration is welcomed with open arms, and sometimes its reception is a bit less friendly.  Such is the case with Google’s recent change to its YouTube anonymity policy.   As of November 6, 2013, YouTube members can only comment on videos with a Google Plus account.  Frustrated members have created a petition at change.org to voice their dissent.   With over 150,000 signatures, YouTube members have expressed their desire for privacy first.  Will Google’s forced integration of YouTube and Google Plus boost g+ membership or push YouTube users away into new and different platforms?

Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

Singapore
Jun 18-19, 2019 | 9:00AM-5:00PM +08 (Asia/Singapore)
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Washington, DC
Jul 8-9, 2019 | 9:00AM-5:00PM EDT
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New York, NY
Aug 26-27, 2019 | 9:00AM-5:00PM EDT
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Atlanta, GA
Sep 3-4, 2019 | 9:00AM-5:00PM EDT
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Chicago, IL
Oct 21-22, 2019 | 9:00AM-5:00PM CDT
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Online Classes

July
Jul 17-18, 2019 | 11:45AM-8:00PM EDT
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August
Aug 14-15, 2019 | 8:45AM-5:00PM EDT
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September
Sep 11-12, 2019 | 8:45AM-5:00PM EDT
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October
Oct 9-10, 2019 | 11:45AM-8:00PM EDT
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November
Nov 7-8, 2019 | 8:45AM-5:00PM EST
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See full course schedule...
Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More