Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

2019 Strategic Talent Acquisition Conference

Customer-Centric TA: Deliver Exceptional Service to the Candidate, Hiring Manager and the Business

We learned how the most successful TA leaders use their expertise and powers of influence to make strong talent decisions to attract and keep the right people at the 2019 Strategic Talent Acquisition Conference in Denver on June 10-12, 2019.

Learn More

Learn More about Employment Branding with our Top Resources

BlogProtest Social Media

A Social Media Backlash? Integration versus Privacy

November 18, 2013 | Daniel Fogel | HCI

Social networks continue to integrate themselves into our daily lives in new ways and with an increasing pace.   Sometimes this integration is welcomed with open arms, and sometimes its reception is a bit less friendly.  Such is the case with Google’s recent change to its YouTube anonymity policy.   As of November 6, 2013, YouTube members can only comment on videos with a Google Plus account.  Frustrated members have created a petition at change.org to voice their dissent.   With over 150,000 signatures, YouTube members have expressed their desire for privacy first.  Will Google’s forced integration of YouTube and Google Plus boost g+ membership or push YouTube users away into new and different platforms?

BlogEmployer Branding

Employer Branding – Placebo or Panacea?

November 12, 2013 | Daniel Fogel | HCI

The web and blogosphere have been flooded with tips on employer branding lately. Does the firm need to avoid the 3 biggest employer branding pitfalls or need tips for managing the employer brand? Should the firm listen to thought leaders like George Anders and use LinkedIn to fix the brand as he suggested for Forbes recently?  

WebcastWebcastRestricted to Corporate Members

10 Must-haves for the Employment Brand

November 5, 2013 | Sharlyn Lauby, Aimee Caton

In order to effectively compete for top talent, it’s important to create an employment brand that directly reflects the company culture and values.  Join this webcast to learn how to align the employment brand with the consumer brand and the tools and technologies needed to make the strategy work.

WebcastWebcastRestricted to Corporate Members

Establishing a Social Media Recruiting Strategy

October 8, 2013 | Matt Rivera

With all of the choices and selections available, how do you decide where to go, what to post and the resources to allocate to it?  If the company isn’t explicitly saying and doing something with the employer brand, the firm is inadvertently sending a message to potential candidates.  

BlogBrand Police

Employer Branding and the Brand Police

September 23, 2013 | Adrienne Whitten | HCI

As someone who has worked at the intersection of recruiting and marketing for many years, I find the evolution of employer branding fascinating.  The companies who are at the leading edge of employer branding (and I believe that SuccessFactors is one of them), have accomplished a master feat of collaboration with the corporate branding team (aka the ‘brand police’). 
 
We all know that companies with strong brands have a real and valid need to protect the essence of the brand like a dog protects a bone. But in today’s world of social media, holding too tight can backfire, and not marrying the corporate and employer brand is a missed opportunity. 

BlogCandidate Start

Activate the Passive Candidate

September 17, 2013 | Daniel Fogel | HCI

The talent acquisition field hears a lot about passive talent now. A quick Google search on “passive candidates” returns more than 1,790,000 hits. There is no shortage of experts and firms offering advice on how to best search for, engage and hire these elusive candidates.  
 
What is the best way to move forward? Jessica Miller-Merrell offered some great advice in a recent post. She broke down the task into three distinct sources: references, employee referrals and the firm’s current database. Using the references of candidates applying for open positions is an often talked about source of qualified candidates that may not be actively seeking new positions...   

2019 Strategic Talent Acquisition Conference

Customer-Centric TA: Deliver Exceptional Service to the Candidate, Hiring Manager and the Business

We learned how the most successful TA leaders use their expertise and powers of influence to make strong talent decisions to attract and keep the right people at the 2019 Strategic Talent Acquisition Conference in Denver on June 10-12, 2019.

Location & Venue

Sheraton Denver Downtown
1550 Court Place
Denver, CO 80202
888-627-8405

Call 888-627-8405 and reference Human Capital Institute 2019 Strategic Talent Acquisition Conference to take advantage of the $249 room rate. Don’t wait, the offer expires May 20, 2019. Click here to book your room now!

2019 Strategic Talent Acquisition Conference

Today’s talent acquisition needs an end-to-end, customer-centered approach.

We learned how the most successful TA leaders attract and keep the right people at the 2019 Strategic Talent Acquisition Conference in Denver on June 10-12, 2019.

Learn More