Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

Learn More

Learn More about Employment Branding with our Top Resources


The Power of Marketing in Creating a Global Employer Brand

December 10, 2015 | Chris J. Gould, Anna Lewis

A strong global employer brand must be cohesive enough to cross borders, languages and oceans and yet localized enough to ensure that even remote employees can buy into it. Join Chris Gould, Director of Global Talent Acquisition & HR Ops for Black & Veatch, as he discusses how he leveraged the company’s internal marketing team to develop a strong employer brand and deploy it throughout the organization.


What the New Data Says About Video Interviewing

December 2, 2015 | Michele Ellner | HCI

The recent, incredible growth in video interviewing can trace its roots to the early adopters, who bet their budgets and their professional credibility on this innovative technology. They started a trend that’s snowballing into a practice used globally in organizations of all sizes. Now, there’s new data about how these early adopters are using video, and how candidates are responding. The lessons they’ve learned offer answers to five of the most pressing questions TA professionals have about the use of video interviewing today.

White PaperWhite Paper

Mobilize to realize: Job seeker insights for mobile recruitment success

November 24, 2015 | Dr. Haiyan Zhang, IBM Smarter Workforce Institute

Mobile devices are becoming ubiquitous; in fact there are now more mobile devices than there are people in the world (7.2 billion).1 Smartphones and tablets are becoming something people seemingly cannot live without. A Times magazine survey ...

Read more
White PaperWhite Paper

Recruitment is Marketing

November 24, 2015 | Abby Euler, IBM Software Group

Some of us may remember when recruiting was about pulling names from a Rolodex and dialing a phone – when the classifieds were an effective means of recruitment. Then the job boards came along with hundreds of thousands (and now millions) ...

Read more

Top 100 Employment Brands Report: Create, Deploy, Measure

November 18, 2015 | Kimberly Pope, Elizabeth Murphy

Candidates control the employment market, but many employers still struggle with crafting the right strategy to effectively attract and retain talent. This webcast will review creating a strategic and authentic employee value proposition, deploying an employment brand both internally and externally and measuring its effectiveness. You will also learn best practices from the top 100 employment brands of the Fortune 500.


Are You Still Playing Hit-or-Miss With Your Talent Decisions?

November 17, 2015 | Duke Daehling, Michael Woodward

On average, 39% of recent hires would not be rehired, which means a lot of hiring mistakes are being made. Hyper-competition for top talent in a candidate driven market requires a new approach. Join this webcast and learn how to leverage workforce analytics data, understand the power of candidate experience and engagement and see best-in-class examples from industry experts.

Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

Atlanta, GA
Oct 10-11, 2017 | 9:00AM-5:00PM EDT
Hong Kong
Nov 9-10, 2017 | 9:00AM-5:00PM HKT (Asia/Hong_Kong)
Washington, DC
Nov 9-10, 2017 | 9:00AM-5:00PM EST
San Francisco, CA
Dec 5-6, 2017 | 9:00AM-5:00PM PST
Chicago, IL
Jan 15-16, 2018 | 9:00AM-5:00PM CST

Online Classes

Oct 25-26, 2017 | 11:45AM-8:00PM EDT
Nov 28-29, 2017 | 8:45AM-5:00PM EST
Dec 12-13, 2017 | 11:45AM-8:00PM EST
February 2018
Feb 14-15, 2018 | 11:45AM-8:00PM EST
March 2018
Mar 7-8, 2018 | 8:45AM-5:00PM EST
See full course schedule...
Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More