Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

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Workforce in Flux: Trends Shaping the Future of Hiring

January 12, 2016 | Kevin Walker

With the unemployment rate falling to its lowest level in more than 7 years, candidates are finding themselves in a position of power and employers are facing talent shortages. How can your company stand out among the thousands competing for talent? Kevin Walker, Director of Employer Insights at Indeed will reveal insights from Indeed's own Hiring Lab research on the forces driving today’s job seeker.

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2016 Recruitment Marketing Ideabook

January 11, 2016

This Ideabook contains 37 great ideas you can use to improve your recruitment marketing strategy now and in 2016: from becoming a storyteller to better understanding your target candidate personas to elevating your social game, and much more. ...

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Recruitment Marketing 101: The EBook

January 11, 2016

This is the most complete introduction to recruitment marketing that you'll find. By reading this guide, you'll have a better handle on the changing landscape of talent acquisition as well as the emerging skills, tactics and technology ...

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The Power of Marketing in Creating a Global Employer Brand

December 10, 2015 | Chris J. Gould, Anna Lewis

A strong global employer brand must be cohesive enough to cross borders, languages and oceans and yet localized enough to ensure that even remote employees can buy into it. Join Chris Gould, Director of Global Talent Acquisition & HR Ops for Black & Veatch, as he discusses how he leveraged the company’s internal marketing team to develop a strong employer brand and deploy it throughout the organization.

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What the New Data Says About Video Interviewing

December 2, 2015 | Michele Ellner | HCI

The recent, incredible growth in video interviewing can trace its roots to the early adopters, who bet their budgets and their professional credibility on this innovative technology. They started a trend that’s snowballing into a practice used globally in organizations of all sizes. Now, there’s new data about how these early adopters are using video, and how candidates are responding. The lessons they’ve learned offer answers to five of the most pressing questions TA professionals have about the use of video interviewing today.

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Mobilize to realize: Job seeker insights for mobile recruitment success

November 24, 2015 | Dr. Haiyan Zhang, IBM Smarter Workforce Institute

Mobile devices are becoming ubiquitous; in fact there are now more mobile devices than there are people in the world (7.2 billion).1 Smartphones and tablets are becoming something people seemingly cannot live without. A Times magazine survey ...

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Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

San Francisco, CA
Dec 5-6, 2017 | 9:00AM-5:00PM PST
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Chicago, IL
Jan 15-16, 2018 | 9:00AM-5:00PM CST
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Washington, DC
Feb 28-Mar 1, 2018 | 9:00AM-5:00PM EST
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New York, NY
Mar 22-23, 2018 | 9:00AM-5:00PM EDT
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Los Angeles, CA
Apr 19-20, 2018 | 9:00AM-5:00PM PDT
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Online Classes

November
Nov 28-29, 2017 | 8:45AM-5:00PM EST
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December
Dec 12-13, 2017 | 11:45AM-8:00PM EST
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January 2018
Jan 22-23, 2018 | 8:45AM-5:00PM EST
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February 2018
Feb 14-15, 2018 | 11:45AM-8:00PM EST
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March 2018
Mar 7-8, 2018 | 8:45AM-5:00PM EST
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Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More