As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.
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A strong global employer brand must be cohesive enough to cross borders, languages and oceans and yet localized enough to ensure that even remote employees can buy into it. Join Chris Gould, Director of Global Talent Acquisition & HR Ops for Black & Veatch, as he discusses how he leveraged the company’s internal marketing team to develop a strong employer brand and deploy it throughout the organization.
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