Employee Engagement Starts from Within

February 8, 2019 | ITA Group | HCI
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As a busy HR professional, you already know that keeping employees engaged and motivated is crucial to retention and organizational success. The challenge is knowing what’s working (and what isn’t) so you can create the exceptional employee experience you need to drive these results.

It can be tempting to jump to offering the latest trendy perks, but lasting employee engagement takes more than free food in the breakroom, a discounted gym membership or even cash bonuses. In fact, our recent research tells us it takes something very different: intangible—but powerful—psychological forces.

ITA Group, an industry leader in end-to-end engagement solutions that align, motivate and emotionally connect employees, channel partners and customers with your brand, and Chadwick Martin Bailey, a full-service custom market research firm, recently conducted in-depth research leveraging concepts from psychology, factor analysis, and predictive modeling to identify the psychological benefits that drive employee engagement. Now, we are sharing the findings of this study with you during our webinar on Thursday, February 21.

New Research to Elevate and Transform Engagement Efforts

Thursday, February 21

1:00–2:00 p.m. EST

This webcast will give you more than just stats. The data-driven research and key takeaways will help you pinpoint the psychological benefits that impact employees the most, and give you practical insight in to which initiatives you should consider focusing on based on your organization’s needs.

During the webcast, you’ll hear from two of the brightest minds in the employee engagement industry:

Erica Carranza, PhD, Chadwick Martin Bailey

Using her expertise in social psychology, Erica offers a unique perspective on the impact of psychological benefits and how they drive sustainable engagement and employee retention. Erica brings over ten years of experience working with leading brands such as Disney, Viacom, Mattel, Facebook, Prudential and American Express.

Christina Zurek, SHRM-CP, ITA Group

Christina directs the employee experience solution portfolio for ITA Group, a global engagement agency. Her passion for motivating people alongside more than ten years of consultative experience has informed her ability to leverage Chadwick Martin Bailey’s research to create focused, tailored strategies for individual clients.

Here’s a quick peek at the psychological benefits you’ll learn about:

Functional Benefits. The most common employee engagement efforts are functional, including salary and benefits, education or training opportunities, work/life balance, and workplace perks.

Emotional Benefits. Emotions—both positive and negative—are a fact of life and can have great impact on employee burnout, absenteeism, teamwork and productivity.

Identity Benefits. These are the top drivers of employee satisfaction and include:

  • Personal Identity: self-esteem, self-expression and a sense of belonging
  • Cultural Identity: alignment with the company culture
  • Social Identity: identification with, and respect for, colleagues and leadership

The more employees experience these benefits, the more likely they are to be happy and engaged at your organization—it’s not rocket science. By joining our discussion you will gain deeper insight into how to focus in on the psychological benefits that can complement your existing efforts and help drive your overall employee engagement strategy.


This webcast has been approved for 1 General recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™, and SPHRi™ recertification through the HR Certification Institute.

The use of this seal is not an endorsement by HR Certification Institute of the quality of the program, it means that this program has met the criteria to be pre-approved for recertification credit.

SHRM has pre-approved this webcast for 1 Professional Development Credits (PDCs) toward SHRM-CP℠ or SHRM-SCP℠ Certifications.

Human Capital Institute is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP℠ or SHRM-SCP℠.