How to turn employees into brand ambassadors to tell ideal-fit job seekers why your company is a great place to work
The art of responding to company reviews (good and bad) on your Glassdoor profile to build trust with job candidates and employees alike
Why asking interview candidates for feedback on their experience can improve your hiring process
How to weave company core values, mission and culture into all your messaging
Have you heard that 69% of Americans would nix a job offer—even if they were out of work—with a company with a negative reputation?
These days, with so much competition for superstar talent, a great employer brand counts big time. But upgrading yours doesn’t need to break your HR or recruiting budget. In fact, leaning on employees to share your company story, treating job candidates like valued customers and adding the “employer perspective” to company reviews on social channels and Glassdoor pretty much costs zilch—just time, effort and a little C-Level blessing.