Never mind the swag! Think employer brand, potential, career development and transparency when going after grads. Learn why "work ethic" and "potential" often trump simple job application requisites like "college major" and "GPA," why you should tap current employees as brand ambassadors, and why responding to every applicant pays off whether you hire them or not.
Most organizations treat employment branding as a component of a larger talent acquisition strategy. By contrast, the employment brand team at RBC works to attract key talent from around the world, and also foster internal employee engagement. ...Read more
If you had just 60 seconds to sell a job candidate on why your company is a great place to work, why your employees love their work and why your mission is making the world a better place, would you have the story nailed?