What was the last book you purchased from a bookstore? What set that tome apart from the other 30 on the shelf? Something on that back cover teaser spoke to you and moved you enough to part with your money. A teaser might give you a concise description of the book, but if it doesn’t have that extra something to hook you, the book stays on the shelf.
In today’s crowded marketplace, strategic job descriptions are the teasers attracting candidates to jobs. If your books aren’t flying off the shelves, you need to make some changes. Join this webcast to hear a case study of how well crafted job descriptions can lead you to the top of the best sellers list for talent acquisition.
The past four years saw an explosion in popularity for gamification. A quick search on Google Trends shows a significant uptrend that is forecast to continue its upward trajectory for the foreseeable future. Top firms are utilizing gamification, the use of game playing, thinking and mechanics to engage users and assess capabilities, to improve business results.
A firm’s employment brand is telling a story about the company before a candidate’s first mouse click or more frequently their first tap on a smartphone screen. How can the firm build a top tier employment brand?
Director of Digital Strategy at Marriott International and Fistful of Talent blogger Jessica Lee joins HCI for a discussion on the many roles employer branding can play in talent acquisition. Exploring how candidates form an emotional ...